Meet the Team

  • Jack Rasmussen- Founder/CEO

    M.B.A., former All-American collegiate football player.

  • Jeff Rasmussen- Co-founder/VP

    30+ Years marketing experience, 14 Years as a self-funded, profitable $1.3 million e-commerce store owner/operator.

  • Grant Patterson

    Former collegiate quarterback. Social media, strategic partnerships, player relations.

  • Peter Rueegger

    Founding partner at I-Generator. Former head of marketing for Adidas. Design direction, product line creation, consumer and retail insights, business acquisition.

  • Michael Steszyn

    Founding partner at I-Generator. Mechanical and biomedical engineering, materials expert, CAD, factory sourcing, commercialization, functional systems solutions.

  • Kirk McCullough, M.D.

    Board Certified Orthopedic Sports Medicine & Foot/Ankle Surgeon,
    U.S. Soccer Team Physician,
    Sporting KC (MLS, MLS Next Pro) - Team Physician, 
    NFL Foot and Ankle Committee
    NWSL Research Committee,
    Kansas City Current - Chief Medical Officer (2021-2023),
    Kansas City Chiefs Team Physician (2014-19)